Pension credit claims increased by 275% during DWP awareness campaign

Pension Credit claims more than doubled during the Department for Work and Pensions (DWP) recent Pension Credit Day of Action, with more than 10,000 claims filed during the week of June 13, which represents a 275% year-on-year increase.

The DWP’s campaign included a social media video with Strictly Come Dancing’s Len Goodman, which has now been viewed over 1.3 million times, and aimed to encourage greater participation and challenge common myths that could prevent people from claiming a pension credit.

Rising demands will mean more pensioners could be in line to receive additional financial support worth an average of more than £3,300 a year.

Commenting on the results, Pensions Minister Guy Opperman said: “We recognize the challenges some pensioners will face with the cost of living, which is why promoting pension credit is a priority.

“The success of our day of action means more pensioners can get the support they deserve, but we’re not stopping there.

“We continue to raise awareness of the pension credit, calling on all retired family members, friends and loved ones to inquire with them and see if they can get this additional financial support, which can make a huge difference in people’s lives.”

Indeed, Opperman recently confirmed that pension credit awareness work will continue during a recent Work and Pensions Committee (WPC) evidence hearing, where he pointed out that the pension credit day initiative action is “not a one-day wonder”.

“For example, it’s pretty clear that there are certain cohorts in society – Black and Minority Ethnic (BME) being a good example – who don’t necessarily seek pension credit. We’re going to continue to engage and to reach out to this process and try to improve this,” he said.

He also confirmed that the DWP has had a “strategy of a variety of different interventions for a considerable time”, explaining that the DWP is now looking to maintain the momentum and interest gained via the day of action.

Opperman said: “I’ve met with the BBC and ITV, all the energy companies and local authorities. These organizations are doing a lot and DWP is now sending around 11 million state pension upgrade letters, which we weren’t doing. previously.

“We do a whole host of things and it’s all about trying to get people to apply. Don’t be shy, please apply, it is.”

Industry experts and MPs have already raised concerns about low take-up of pension credit, after DWP figures revealed that while more than 1.4million pensioners in Britain receive credit pension, around £1.7bn remains unclaimed.